Los Angeles. Larry H. Parker, a Southern California legal fixture whose television commercials and billboards made him a household name, has died. He was 75.

Parker’s death was reported by Deadline, but no further details about the circumstances or timing of his death were immediately available.

The law Offices of Larry H. Parker has been in business for nearly 50 years and now has more than 125 attorneys, primarily handing accident and personal injury cases.

The firm’s television commercials, which many viewers can’t help but watch, boast that its lawyers are ‘successful in 95% of our cases’.

It was these ads-along with billboards and other high-profile advertising – that made the Southwestern Law School graduate a household name in Los Angeles.